Today, children are growing up not only in classrooms or playgrounds, but inside screens, in the depths of apps, in a world steered by algorithms. They leave a trace with every touch and actually generate data with every search.
This data is analysed and stored without their consent. Invisible observers are at the other end of the screen, following their emotional state, preferences and behaviour.
This campaign is here to highlight children’s digital rights.
Because children’s right to privacy and protection extends into the digital world, too.
These rights must be guaranteed not only by goodwill but through an agreement uniting all relevant stakeholders.
The Convention on Children’s Rights in the Digital World defines the rights of children in the digital age, exposes the systematic threats that violate these rights, and calls on all of society to assume responsibility in this regard.
This is not only a warning, but a call for transformation.
Children no longer grow up merely in front of screens; they now come of age within a global data ecosystem. We are obligated not only to guide them but also to safeguard them within this system.
Let's recognise and protect children's digital rights jointly.
Because the virtual is only the environment, rights are real.